The Current and Targeted Work Processes in Apple Free Essay Example, 2250 words

Apple s market position during the 1990s was quite low because of its unsteady sales. Presently, Apple has an estimated market capitalization of $446 billion by January 2014, making it the largest publicly traded corporation in the world by market capitalization. One of Apple s most important strategies is the focus on profits over market share. For that reason, it places more efforts on advertising and marketing of its varied products. Its present market position is quite different from its original humble beginnings. Apple has a market-leading position owing to the several branches it has globally, apart from its headquarters at Infinite Loop, Cupertino, California 95014. Its operating segments are in America, Asia-Pacific, Europe, Japan, and Retail. Despite its solid stance in the market, challenges such as changing demographics, globalization, competition from China, and supply chain disruptions. The objective of Apple, similar to its competitors, is to make profits, contrary to consumer perception that companies want to sell as many units as possible. The chief executive officer, Tom Cook, affirms, We aren t interested in revenue for revenue s sake. We could put the Apple brand on a lot of things and sell a lot more stuff. We will write a custom essay sample on The Current and Targeted Work Processes in Apple or any topic specifically for you Only $17.96 $11.86/page Apple, as a company, and its leadership strategy, has received criticism such as being arrogant, not listening to its customers, and their perfectionism. This means that they do not let their processes and culture evolve, rather, they ensure that their strategic framework aligns to their business.